Relationships are the key to any business enterprise and one of TEC Direct Media’s best opportunities to refresh and expand those relationships happened last week. The annual gathering of Country Radio Broadcasters took place Feb 27th through March 1st in Nashville.  For the fif

What’s the best strategy for online testing- A/B or Multivariate?  I promised myself that if I got this question from a client two times this week, I’d post a blog on it.  I was originally planning to blog about my daughter’s fascination with watching any Elmo content on my (her) iPad

Last week, New York City finally got a full-time country radio station again after 17 years without.  And Cumulus Radio’s not stopping there.  They’re spreading the “country lifestyle” via radio, an online presence and a forthcoming magazine.  This move undersc

Welcome Back! Last Thursday and Friday we returned from the holiday break and took a couple days for our annual agency planning meetings.  I love these meetings because they’re not routine, everyone participates and we’re fed well.  It was also great to have our team members from NY a

On October 29, 2012 Hurricane Sandy devastated the New York and New Jersey area. Since that time the music industry has been working hard to raise funds for relief efforts. Columbia Records is leading the worldwide release of the album from the live benefit “12-12-12 – Concert F