TEC Direct Media
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Rich Media

Term for online advertising formats that use graphics, color, images, animation or video to grab attention. Common formats include banner ads, with graphics in standard sizes that are often horizontal or vertical rectangles; interstitial ads, where a large ad format appears before the requested content appears; expanding ads, which change size as the user scrolls over them; pop-up ads, in which a new window appears over the prior web window; pop-under ads, in which a new window appears underneath the current web window; trick banners, in which animation within the banner ad simulates an error message or alert; and mobile ads, in which multi-media messages are sent to a cell phone.