Chicago, IL – September 14, 2017 – TEC Direct Media, an independent media planning and buying company, has announced that their programmatic advertising platform TECX now includes technology from a third party cybersecurity firm who’s a leader in fighting automated non-human traffic, to block fraudulent impressions before they’re purchased.
As media plans allocate more budget to digital media channels, there’s been a lot of concern over how several ad-buying platforms are wasting precious media dollars on non-human traffic.
Most “fraud-free” programs in the market today assign a threshold of acceptable fraud and offer refunds to customers for any impressions served above that threshold. We’re taking a firmer stance with the aim of blocking non-human traffic at the door.
This capability is the first of its kind in the industry, with the goal of offering you, our client, a fraud-free environment at no additional cost.
To achieve this, servers and data centers in North America, Europe, and Asia scan every measurable impression in real time.
These are the same techniques used during high-frequency trading in the financial markets, where every millisecond of efficiency counts.
Fighting fraud is just another example of our core values of accountability and efficiency.
Please feel free to contact us with any questions. We’d enjoy explaining how we’re fighting ad fraud and delivering better results with our ad buying technology.