Founded by pro skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide. Since then, SLS has evolved to become a platform that serves to excite the skateboarding community, educate bo
Challenge For over ten years, almost all of the marketing and advertising had been managed in-house for Haunted Holdings. Radio partnerships were in place, outdoor media secured in key locations, SEM and SEO already tuned up. However, the fan base was shifting to digital media chann
Street League Skateboarding selected TEC Direct Media to provide media support for its 2014 SLS Nike SB World Tour—featuring new stops in Chicago and Los Angeles—as well as the first-ever SLS Pro Open season kick-off event. Following its inaugural season with presenting partner Nike
Challenge The 2014 Milwaukee Auto Show needed a cost-effective method to drive pre-event ticket sales. Solution This event presented the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to it’s full potential. By setting up various tracking tags t
Luke Bryan's 2013 Dirt Road Diaries Tour put him in front of the biggest crowds of his career so far — and he sold out every date, including a five minute sell out for both Nashville shows in October 2013.
The Vans Warped Tour 2013 brought the "Best Day Ever" to fans across the U.S, creating a music lover's playground with artists from all genres: rock, punk, pop, hip-hop, folk-punk and reggae. The Vans Warped Tour creators teamed up for the third year in a row with TEC Direct Media to
Vans Warped Tour returns to TEC Direct Media, acquiring increased ticket sales, fan engagement and audience data collection. Challenge After a successful campaign to support the 2011 tour, Vans Warped Tour creators asked TEC Direct to execute their national TV advertising for the seco
McDonalds Gospel Tour and TEC Direct teamed up for the second year to promote this free concert and tour through radio advertising and promotions such as on-site events, contesting and giveaways both on-air and online. Challenge Following the 2011 Tour, TEC was presented with the chal