TEC Direct Media
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Driving Sales/Streams With Cross Media Support

cross media support
How we drove streams & sales of Interscope Records’ La La Land original motion picture soundtrack with cross media planning and buying. OBJECTIVE: As one of the most celebrated movies and soundtracks of all time, La La Land‘s Oscar Award winning soundtrack was a major
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Driving Tune In with Digital Video

driving tune in with digital video
OBJECTIVE: Our objective was to drive tune in for Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show.  The halftime show performance followed the release of her fifth studio album,  Joanne, October 21, 2016.   SOLUTION: Our client wanted to reach younger sports and Lady Gaga fan
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Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low costway to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Mobile Ad Campaigns Generate Results

Mobile Ad Campaigns That Generate Results
Objective: Our client, Sony Music, charged us with complimenting a traditional online campaign supporting Cam’s second studio album, Untamed, with a highly-targeted mobile ad campaign to reach young, tech-savvy female country fans.  We came back with a targeted strategy using a 
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A Few Of Our Favorites…

With the Grammys and Oscars behind us we thought we’d highlight some of our favorites from 2015. We’re executing media campaigns with the latest video, audio and display using digital, broadcast, social, mobile, search, print and out of home media. We’re developing effective ways to l
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Reaching New Music Fans With Programmatic

Linda Ronstadt
With today’s fragmented media landscape it can be difficult for music marketers to reach new music fans.  With digital advertising, it’s simply not cost-effective to solely advertise within music content sites or the sites you think your audience gravitates to.  SEO & SEM ar
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Garth Brooks – Man Against Machine

TEC Direct Media plans/buys media for Garth Brooks' release,
TEC Direct media campaign drives sales of Garth Brooks’ “Man Against Machine.” Challenge:  After a 13-year hiatus since his last studio album, “Scarecrow,” Garth Brooks announced July 10, 2014 that he would emerge from semi-retirement with a new album, “Man Against M
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Bette Midler – It’s the Girls

Bette Midler celebrates a fifth consecutive decade of top 10 albums on the Billboard 200 chart, as It’s the Girls debuted at No. 3. She’s only the second woman, following Barbra Streisand, to notch top 10 albums in each of the last five decades (1970s through 2010s).  The new al
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Blake Shelton-Bringing Back The Sunshine

Blake Shelton,
TEC Direct Media provided media planning and buying services for Blake Shelton’s new release, “Bringing Back the Sunshine.” We had previously worked with Warner Music Nashville on releases for “Based on a True Story” and “Red River Blue.” R
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