TEC Direct Media
TEC Direct Media Logo - TEC Direct

Garth Brooks – Man Against Machine

TEC Direct Media plans/buys media for Garth Brooks' release,
TEC Direct media campaign drives sales of Garth Brooks’ “Man Against Machine.” Challenge:  After a 13-year hiatus since his last studio album, “Scarecrow,” Garth Brooks announced July 10, 2014 that he would emerge from semi-retirement with a new album, “Man Against M
Continue Reading →

Bette Midler – It’s the Girls

Bette Midler celebrates a fifth consecutive decade of top 10 albums on the Billboard 200 chart, as It’s the Girls debuted at No. 3. She’s only the second woman, following Barbra Streisand, to notch top 10 albums in each of the last five decades (1970s through 2010s).  The new al
Continue Reading →

Blake Shelton-Bringing Back The Sunshine

Blake Shelton,
TEC Direct Media provided media planning and buying services for Blake Shelton’s new release, “Bringing Back the Sunshine.” We had previously worked with Warner Music Nashville on releases for “Based on a True Story” and “Red River Blue.” R
Continue Reading →

Alternative Media Drives Ticket Sales for Haunted Holdings

Alternative Media Drives Ticket Sales for Haunted Holdings
Challenge For over ten years, almost all of the marketing and advertising had been managed in-house for Haunted Holdings.  Radio partnerships were in place, outdoor media secured in key locations, SEM and SEO already tuned up.  However, the fan base was shifting to digital media chann
Continue Reading →

Street League Skateboarding Nike SB Super Crown World Championship

Street League Skateboarding selected TEC Direct Media to provide media support for its 2014 SLS Nike SB World Tour—featuring new stops in Chicago and Los Angeles—as well as the first-ever SLS Pro Open season kick-off event.  Following its inaugural season with presenting partner Nike
Continue Reading →

“Weird Al” Yankovic – Mandatory Fun

Multi-Grammy Award winner “Weird Al” Yankovic’s 14th studio album, Mandatory Fun, debuted at #1 on the Billboard Top 200, Digital Albums and Comedy charts, selling just under 104,000 units in its first week. This marks a personal first week sales best and first #1 album debut for Yank
Continue Reading →

Programmatic Buying Delivers Efficient Awareness, Ticket Sales

Programmatic Buying Drives Awareness, Ticket Sales
TEC Direct Media generated awareness to local markets with a digital programmatic buy.
Continue Reading →

Miranda Lambert – Platinum

Miranda Lambert Platinum Tour
Challenge Sony Nashville wanted to drive fans to purchase Miranda Lambert’s fifth studio release, Platinum. Solution TEC Direct Media served up a proprietary mobile ad unit to do the job. The unique ad unit features rotating banners with multiple ad messages and expands to video
Continue Reading →

The Black Keys – Turn Blue

The Black Keys
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services.  The agency also provided these services to support the release of El Camino in 2011.  The Black Keys’ eighth studio album debuted at number one in the
Continue Reading →

In the Blood – Theatrical & DVD/Blu-ray

Challenge Anchor Bay Entertainment was seeking to support both the theatrical and DVD/Blu-ray releases of In The Blood, with media to drive theater ticket and disc sales respectively. Solution TEC Direct Media offered up a digital and television media solution.  By applying its TECx a
Continue Reading →