TEC Direct Media
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Driving Tune In with Digital Video

driving tune in with digital video
OBJECTIVE: Our objective was to drive tune in for Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show.  The halftime show performance followed the release of her fifth studio album,  Joanne, October 21, 2016.   SOLUTION: Our client wanted to reach younger sports and Lady Gaga fan
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Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low costway to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Mobile Ad Campaigns Generate Results

Mobile Ad Campaigns That Generate Results
Objective: Our client, Sony Music, charged us with complimenting a traditional online campaign supporting Cam’s second studio album, Untamed, with a highly-targeted mobile ad campaign to reach young, tech-savvy female country fans.  We came back with a targeted strategy using a 
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Cross Platform Campaign Drives Tune-In for AOL On

cross platform plan drives tune-in for AOL On Connected.
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED.  The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves.  With a previous track record of suc
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Miranda Lambert – Platinum

Miranda Lambert Platinum Tour
Challenge Sony Nashville wanted to drive fans to purchase Miranda Lambert’s fifth studio release, Platinum. Solution TEC Direct Media served up a proprietary mobile ad unit to do the job. The unique ad unit features rotating banners with multiple ad messages and expands to video
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Jason Aldean – Night Train to Georgia DVD

2013 Night Train Tour
Jason Aldean's concert film captures the superstar throwing a massive bash at the University of Georgia's Sanford Stadium, the first-ever concert to be held at the football field. More than 66,000 fans showed up to welcome their hometown hero.
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Vans Warped Tour 2013

Warped Tour '13
The Vans Warped Tour 2013 brought the "Best Day Ever" to fans across the U.S, creating a music lover's playground with artists from all genres: rock, punk, pop, hip-hop, folk-punk and reggae. The Vans Warped Tour creators teamed up for the third year in a row with TEC Direct Media to
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J. Cole – Born Sinner

J. Cole
J. Cole’s “Born Sinner” Rises to No. 1 in its Third Week. J. Cole’s “Born Sinner” spent its first two weeks at No. 2 on the Billboard 200, behind an also-debuting “Yeezus” from Kanye West.  As of July 10th 2013, “Born Sinner”
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Vans Warped Tour 2012

vans-warped-tour 2012 tec direct media alternative
Vans Warped Tour returns to TEC Direct Media, acquiring increased ticket sales, fan engagement and audience data collection. Challenge After a successful campaign to support the 2011 tour, Vans Warped Tour creators asked TEC Direct to execute their national TV advertising for the seco
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