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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Garth Brooks – Man Against Machine

TEC Direct Media plans/buys media for Garth Brooks' release,
TEC Direct media campaign drives sales of Garth Brooks’ “Man Against Machine.” Challenge:  After a 13-year hiatus since his last studio album, “Scarecrow,” Garth Brooks announced July 10, 2014 that he would emerge from semi-retirement with a new album, “Man Against M
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Bette Midler – It’s the Girls

Bette Midler celebrates a fifth consecutive decade of top 10 albums on the Billboard 200 chart, as It’s the Girls debuted at No. 3. She’s only the second woman, following Barbra Streisand, to notch top 10 albums in each of the last five decades (1970s through 2010s).  The new al
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Eminem – The Marshall Mathers LP 2

Eminem’s latest release is scored as the second highest debut of 2013 jumping to #1 on the Billboard 200 Chart. The album sold a total 792,000 units during it’s first week of release which began on November 5, 2013. Additionally, Interscope Records enjoyed the sixth-bigges
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