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Reaching New Music Fans With Programmatic

Linda Ronstadt
With today’s fragmented media landscape it can be difficult for music marketers to reach new music fans.  With digital advertising, it’s simply not cost-effective to solely advertise within music content sites or the sites you think your audience gravitates to.  SEO & SEM ar
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Alternative Media Drives Ticket Sales for Haunted Holdings

Alternative Media Drives Ticket Sales for Haunted Holdings
Challenge For over ten years, almost all of the marketing and advertising had been managed in-house for Haunted Holdings.  Radio partnerships were in place, outdoor media secured in key locations, SEM and SEO already tuned up.  However, the fan base was shifting to digital media chann
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“Weird Al” Yankovic – Mandatory Fun

Multi-Grammy Award winner “Weird Al” Yankovic’s 14th studio album, Mandatory Fun, debuted at #1 on the Billboard Top 200, Digital Albums and Comedy charts, selling just under 104,000 units in its first week. This marks a personal first week sales best and first #1 album debut for Yank
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Programmatic Buying Delivers Efficient Awareness, Ticket Sales

Programmatic Buying Drives Awareness, Ticket Sales
TEC Direct Media generated awareness to local markets with a digital programmatic buy.
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The Black Keys – Turn Blue

The Black Keys
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services.  The agency also provided these services to support the release of El Camino in 2011.  The Black Keys’ eighth studio album debuted at number one in the
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In the Blood – Theatrical & DVD/Blu-ray

Challenge Anchor Bay Entertainment was seeking to support both the theatrical and DVD/Blu-ray releases of In The Blood, with media to drive theater ticket and disc sales respectively. Solution TEC Direct Media offered up a digital and television media solution.  By applying its TECx a
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Milwaukee Auto Show 2014

Milwaukee Auto Show 2014
Challenge The 2014 Milwaukee Auto Show needed a cost-effective method to drive pre-event ticket sales. Solution This event presented the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to it’s full potential. By setting up various tracking tags t
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Being Human: Season 3

Being Human Season 3
When promoting Being Human Season 3, we switched from our strategy of TV for seasons 1 and 2 to Digital Video. Due to the phenomenal performance we have seen on other home entertainment projects, we recommended TECVu. Our proprietary digital video solution was the perfect technology t
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Inside Llewyn Davis – Original Soundtrack Recording

Inside Llewyn Davis Soundtrack
The soundtrack to "Inside Llewyn Davis, " the movie written and directed by Academy Award winners Joel and Ethan Coen and produced by Scott Rudin and Joel and Ethan Coen, was released by Nonesuch Records one month prior to the film's theatrical release. The film stars Oscar Isaac, Car
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Jason Aldean – Night Train to Georgia DVD

2013 Night Train Tour
Jason Aldean's concert film captures the superstar throwing a massive bash at the University of Georgia's Sanford Stadium, the first-ever concert to be held at the football field. More than 66,000 fans showed up to welcome their hometown hero.
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