TEC Direct Media
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Multi-Channel Video Strategy Drives EST Downloads

OBJECTIVE: Our objective was to drive Electronic Sell-Through downloads of the movie “Bad Santa 2” during the two weeks following its digital release. SOLUTION: We utilized a multi-channel video strategy to reach our core M25-34 demographic and drive EST downloads. We focused on :15 a
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Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low costway to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
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