TEC Direct Media
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Driving Tune In with Digital Video

driving tune in with digital video
OBJECTIVE: Our objective was to drive tune in for Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show.  The halftime show performance followed the release of her fifth studio album,  Joanne, October 21, 2016.   SOLUTION: Our client wanted to reach younger sports and Lady Gaga fan
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Cross Platform Campaign Drives Tune-In for AOL On

cross platform plan drives tune-in for AOL On Connected.
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED.  The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves.  With a previous track record of suc
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