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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Blake Shelton-Bringing Back The Sunshine

Blake Shelton,
TEC Direct Media provided media planning and buying services for Blake Shelton’s new release, “Bringing Back the Sunshine.” We had previously worked with Warner Music Nashville on releases for “Based on a True Story” and “Red River Blue.” R
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Street League Skateboarding Nike SB Super Crown World Championship

Street League Skateboarding selected TEC Direct Media to provide media support for its 2014 SLS Nike SB World Tour—featuring new stops in Chicago and Los Angeles—as well as the first-ever SLS Pro Open season kick-off event.  Following its inaugural season with presenting partner Nike
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In the Blood – Theatrical & DVD/Blu-ray

Challenge Anchor Bay Entertainment was seeking to support both the theatrical and DVD/Blu-ray releases of In The Blood, with media to drive theater ticket and disc sales respectively. Solution TEC Direct Media offered up a digital and television media solution.  By applying its TECx a
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Pharrell Williams – G I R L

G I R L is the second studio album by American recording artist and record producer Pharrell Williams and is Williams’ first studio album in eight years, since his 2006 debut, In My Mind. The lead single of G I R L is the 2014 Academy Award-nominated song “Happy”, fr
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Bruce Springsteen – High Hopes

Cover art for
High Hopes finds Bruce in a number of different musical settings, and includes the members of the E Street Band as well as guitarist Tom Morello and many additional players. Recorded in New Jersey, Los Angeles, Atlanta, Australia and New York City, High Hopes marks Bruce’s 18th studio
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Kenny Rogers – You Can’t Make Old Friends

Kenny Rogers
With an astonishing recording career that now spans over seven decades, you would think music legend Kenny Rogers had already accomplished it all. However, you'd be wrong. Rogers 2013 album You Can't Make Old Friends proves once again that he still has plenty to say. The album reunite
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Miley Cyrus – Bangerz

Miley Cyrus Bangerz
After selling 270,000 copies in its first week, "Bangerz" took the No. 1 spot on the Billboard 200. Miley Cyrus Bangerz. This news comes after industry sources predicted that the album could top the chart if it sold 250,000 copies by the end of the tracking week.
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Kings of Leon – Mechanical Bull

Kings of Leon Mechanical Bull
Kings Of Leon have put together a striking album in “Mechanical Bull,” one that melds the most appealing aspects from a decade of evolution. The powerful, diverse record, which drops Sept. 24, showcases the elements KOL do best: turn-on-a-dime tempo changes, mysterious, at
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Tamar Braxton – Love and War

Tamar Braxton
On the Adult R&B airplay chart, Braxton's title track, "Love and War," spent nine weeks at No. 1 while follow-up "The One" ranks at No. 3 after spending the prior two weeks at No. 2. She has earned 2014 Grammy nominations for Best R&B Performance, Best Urban Contemporary Album and Be
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