TEC Direct Media
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Client:Interscope Records
Date:November 20, 2013

Eminem – The Marshall Mathers LP 2

Eminem’s latest release is scored as the second highest debut of 2013 jumping to #1 on the Billboard 200 Chart. The album sold a total 792,000 units during it’s first week of release which began on November 5, 2013. Additionally, Interscope Records enjoyed the sixth-biggest album release overall since 2008.

TEC developed a campaign which included both national and local TV and out of home media to help raise awareness about the release and album availability.

(Source: Billboard)