TEC Direct Media
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Client:RCA Records
Date:November 11, 2014

Garth Brooks – Man Against Machine

TEC Direct media campaign drives sales of Garth Brooks’ “Man Against Machine.”

Challenge: 

After a 13-year hiatus since his last studio album, “Scarecrow,” Garth Brooks announced July 10, 2014 that he would emerge from semi-retirement with a new album, “Man Against Machine,” and three-year world tour.  TEC Direct Media was selected to manage the media campaign for the album release, reaching Garth’s existing fan base and engaging a new audience as well, to drive sales exclusively to www.GarthBrooks.com.

Solution:

The media campaign targeted various fan demographics using a diverse mix of traditional and digital media delivering a media presence with both reach and frequency.  The mix of national TV (network, cable, satellite and syndication), radio (syndicated and satellite), and mobile allowed us to reach all of Garth’s fans, young and old.  We also leveraged seasonality, media specials, appearances and other events to place strategic high-profile media.

Results: 

“Man Against Machine” debuted at #1 on Billboard’s Top Country Albums chart the week of release and continued to hold that position for the four weeks to follow.  Not to mention, his world tour has been selling out multiple dates and setting new records in every market it plays.

Garth Brooks Man Against Machine

Garth Brooks Man Against Machine