Anchor Bay Entertainment was seeking to support both the theatrical and DVD/Blu-ray releases of In The Blood, with media to drive theater ticket and disc sales respectively.
TEC Direct Media offered up a digital and television media solution. By applying its TECx and TECVu technologies, TEC Direct Media secured both efficiencies and the high impact digital media inventory Anchor Bay wanted.
With a combination of tools and select inventory, the media buying team was able to achieve a much higher engagement rate vs. traditional pre-roll advertising.
Anchor Bay also benefited from TEC Direct Media’s immediate access to performance data collected from its theatrical release campaign. The media buying team selected only the top performing sites, behavioral segments and ad formats for the DVD/Blu-ray release and garnered double the click-thru rate of the theatrical release campaign.