TEC Direct Media
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Client:Roc Nation
Date:June 14, 2013

J. Cole – Born Sinner

UnknownJ. Cole’s “Born Sinner” Rises to No. 1 in its Third Week.

J. Cole’s “Born Sinner” spent its first two weeks at No. 2 on the Billboard 200, behind an also-debuting “Yeezus” from Kanye West.  As of July 10th 2013, “Born Sinner” has sold 439,000 copies, surpassing the cumulative sum of its original competition, “Yeezus” (431,000) and claiming the No. 1 spot.

It’s unusual for an album to rise to the top, as most titles have their best sales weeks during their debut frame. And many albums cannot sustain momentum after their debut—at least not enough to compete with newer albums.

(Source: Billboard)

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