The 2014 Milwaukee Auto Show needed a cost-effective method to drive pre-event ticket sales.
This event presented the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to it’s full potential.
By setting up various tracking tags to re-target “high-interest” users, focusing impressions only around the event location, and utilizing various 3rd party audience segments, TEC Direct Media’s buyers were able to quickly identify more valuable ad inventory and improve conversion to sale.
Overall, the 2014 Milwaukee Auto Show campaign was a huge success! The buyers achieved a rock-bottom CPM, generated hundreds of ticket sales, and delivered an estimated 50% ROI.