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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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Are You Committing Conversion Rate Blunders?

Conversion Rate
You might be (unknowingly) guilty of committing “conversion rate blunders” in your digital advertising campaigns. Bounce Exchange tested billions of A/B impressions to see what strategies are sure-fire winners when it comes to conversions. To help you avoid these conversion rate kille
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What are Real Time Bidding & Programmatic Buying?

Laptop with bullseye
Image courtesy of Stuart Miles at FreeDigitalPhotos.net   Chuck Fetterly, TEC Direct Media’s Founder and CEO, answers questions about Real Time Bidding (RTB) and Programmatic Buying. There’s been a lot of press recently about Real Time Bidding.  What do your clients need to know
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