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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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Why Consider Using an Omnichannel Approach?

Omnichannel
What is Omnichannel Marketing? For most retail marketers it’s the belief that if they can better integrate online and in-store experiences they’ll win more sales.  Frankly it seems to be working.  According to eMarketer, “Omnichannel investments are paying off.”  eMarketer estimates t
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What Are the Advantages of Radio Advertising?

How Effective is Radio Advertising
As the media landscape evolves, we are constantly re-evaluating the vehicles we recommend in our media plans asking, “is this effective?”  Over the next few months we’ll be sharing our views with you and today we’re answering the question, “What are the a
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Ad Blocking: What it Means for Advertisers

The internet has become an ad-cluttered, congested highway of information.  The user experience of web browsing has become not so pleasant, so it comes as no surprise when, according to eMarketer, over 25% of Internet users will use ad blocking software this year. The Digital Ad Exper
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Are You Committing Conversion Rate Blunders?

Conversion Rate
You might be (unknowingly) guilty of committing “conversion rate blunders” in your digital advertising campaigns. Bounce Exchange tested billions of A/B impressions to see what strategies are sure-fire winners when it comes to conversions. To help you avoid these conversion rate kille
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What are Real Time Bidding & Programmatic Buying?

Laptop with bullseye
Image courtesy of Stuart Miles at FreeDigitalPhotos.net   Chuck Fetterly, TEC Direct Media’s Founder and CEO, answers questions about Real Time Bidding (RTB) and Programmatic Buying. There’s been a lot of press recently about Real Time Bidding.  What do your clients need to know
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