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Why is Podcast Advertising Getting So Much Attention?

podcast advertising
Podcasts, and podcast advertising, are getting a lot of attention these days from publishers and advertisers alike.  Overall listenership is still relatively small, but it is growing, and audiences are engaged with the content.  While millennials were the early adopters (63% of podcas
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Best Types of Digital Media for Brand Awareness

digital media for brand awareness
Knowing how to allocate your marketing resources ultimately depends on your goals. When it comes to increasing brand awareness in particular, certain types of digital media fare better than others. Brand awareness has a different dynamic than specifically trying to attract, let alone
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7 Advantages of Television Advertising

Advantages of Television Advertising
If you’ve been keeping track, you know by now that millennials, as a whole, are watching less traditional TV. But it’s important to go deeper to understand how audience viewing is changing and that there are still many advantages of television advertising. We caution our clients not t
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What are Real Time Bidding & Programmatic Buying?

Laptop with bullseye
Image courtesy of Stuart Miles at FreeDigitalPhotos.net   Chuck Fetterly, TEC Direct Media’s Founder and CEO, answers questions about Real Time Bidding (RTB) and Programmatic Buying. There’s been a lot of press recently about Real Time Bidding.  What do your clients need to know
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