TEC Direct Media
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Traffic Specifications-Social Media

Social Media – Creative Specifications

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Facebook

Facebook Display

Recommended Image Size: 1,200 x 628 pixels
Text: 90 characters
Headline: 25 characters
Link Description: 30 characters
Your image should include minimal text

Facebook Video

Text: 90 characters
Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
Caption Length Text: Text only, max 2,200 characters
Recommended Aspect Ratio: 1.77:1 / 16:9 / HDTV, 2:39:1 or 2:40:1 / Widescreen / 9:16, 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.85:1 / Film, no pillar boxing or letter boxing
Length: 120 minutes max
Minimum resolution: minimum width 600 pixels, length dependent on video aspect ratio
File Size: Up to 4GB max
Frames: 30fps max


Instagram

Instagram Display

Image Ratio: 1:1
Image Size: 1080 x 1080 pixels
Recommended Caption: 125 characters recommended, text only
Maximum Caption Length:  2,200 characters, text only
File Type: .jpg or .png
Maximum Size: 30MB

Instagram Video

Aspect Ratio: 1:1
Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
Format: .mp4 container ideally with leading mov atom, no edit lists
Recommended Caption: 125 characters recommended, text only
Maximum Caption Length: 2,200 characters, text only
Video aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
Minimum length: No minimum

 

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