TEC Direct Media
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Programmatic Buying Delivers Efficient Awareness, Ticket Sales

Programmatic Buying Drives Awareness, Ticket Sales
TEC Direct Media generated awareness to local markets with a digital programmatic buy.
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Miranda Lambert – Platinum

Miranda Lambert Platinum Tour
Challenge Sony Nashville wanted to drive fans to purchase Miranda Lambert’s fifth studio release, Platinum. Solution TEC Direct Media served up a proprietary mobile ad unit to do the job. The unique ad unit features rotating banners with multiple ad messages and expands to video
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The Black Keys – Turn Blue

The Black Keys
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services.  The agency also provided these services to support the release of El Camino in 2011.  The Black Keys’ eighth studio album debuted at number one in the
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In the Blood – Theatrical & DVD/Blu-ray

consumer engagement
Challenge Anchor Bay Entertainment was seeking to support both the theatrical and DVD/Blu-ray releases of In The Blood, with media to drive theater ticket and disc sales respectively. Solution TEC Direct Media offered up a digital and television media solution.  By applying its TECx a
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Pharrell Williams – G I R L

G I R L is the second studio album by American recording artist and record producer Pharrell Williams and is Williams’ first studio album in eight years, since his 2006 debut, In My Mind. The lead single of G I R L is the 2014 Academy Award-nominated song “Happy”, fr
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Milwaukee Auto Show 2014

drive ticket sales
Challenge The 2014 Milwaukee Auto Show needed a cost-effective method to drive pre-event ticket sales. Solution This event presented the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to it’s full potential. By setting up various tracking tags t
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Sony Music Nashville – Music To Fly By

Consumer Engagement
One of our recent and most well received programs is the security tray advertising program at Nashville's BNA International Airport. This innovative media platform provides an effective and exclusive engagement experience for air travelers in the Nashville, TN region. The key benefit
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Bruce Springsteen – High Hopes

Cover art for
High Hopes finds Bruce in a number of different musical settings, and includes the members of the E Street Band as well as guitarist Tom Morello and many additional players. Recorded in New Jersey, Los Angeles, Atlanta, Australia and New York City, High Hopes marks Bruce’s 18th studio
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Being Human: Season 3

digital video
When promoting Being Human Season 3, we switched from our strategy of TV for seasons 1 and 2 to Digital Video. Due to the phenomenal performance we have seen on other home entertainment projects, we recommended TECVu. Our proprietary digital video solution was the perfect technology t
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Muse – Live At Rome Olympic Stadium DVD/Blu-ray & CD

Muse Live At Rome Olympic Stadium
Muse - Live At Rome Olympic Stadium is the first ever concert film shot in 4K Ultra High Definition. 4K means more pixels - to be precise 8.8 million of them bursting off the screen in even frame, that's four times more than you're used to seeing in the cinema. And more pixels means r
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