TEC Direct Media
TEC Direct Media Logo - TEC Direct

Driving Ticket Sales & Tune In For SLS Nike SB World Tour

Driving ticket sales for SLS.
Founded by pro skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide.  Since then, SLS has evolved to become a platform that serves to excite the skateboarding community, educate bo
Continue Reading →

Cross Platform Campaign Drives Tune-In for AOL On

cross platform plan drives tune-in for AOL On Connected.
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED.  The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves.  With a previous track record of suc
Continue Reading →

Reaching New Music Fans With Programmatic

Linda Ronstadt
With today’s fragmented media landscape it can be difficult for music marketers to reach new music fans.  With digital advertising, it’s simply not cost-effective to solely advertise within music content sites or the sites you think your audience gravitates to.  SEO & SEM ar
Continue Reading →

Garth Brooks – Man Against Machine

TEC Direct Media plans/buys media for Garth Brooks' release,
TEC Direct media campaign drives sales of Garth Brooks’ “Man Against Machine.” Challenge:  After a 13-year hiatus since his last studio album, “Scarecrow,” Garth Brooks announced July 10, 2014 that he would emerge from semi-retirement with a new album, “Man Against M
Continue Reading →

Bette Midler – It’s the Girls

Bette Midler celebrates a fifth consecutive decade of top 10 albums on the Billboard 200 chart, as It’s the Girls debuted at No. 3. She’s only the second woman, following Barbra Streisand, to notch top 10 albums in each of the last five decades (1970s through 2010s).  The new al
Continue Reading →

Blake Shelton-Bringing Back The Sunshine

Blake Shelton,
TEC Direct Media provided media planning and buying services for Blake Shelton’s new release, “Bringing Back the Sunshine.” We had previously worked with Warner Music Nashville on releases for “Based on a True Story” and “Red River Blue.” R
Continue Reading →

Alternative Media Drives Ticket Sales for Haunted Holdings

Alternative Media Drives Ticket Sales for Haunted Holdings
Challenge For over ten years, almost all of the marketing and advertising had been managed in-house for Haunted Holdings.  Radio partnerships were in place, outdoor media secured in key locations, SEM and SEO already tuned up.  However, the fan base was shifting to digital media chann
Continue Reading →

Street League Skateboarding Nike SB Super Crown World Championship

Street League Skateboarding selected TEC Direct Media to provide media support for its 2014 SLS Nike SB World Tour—featuring new stops in Chicago and Los Angeles—as well as the first-ever SLS Pro Open season kick-off event.  Following its inaugural season with presenting partner Nike
Continue Reading →

“Weird Al” Yankovic – Mandatory Fun

Multi-Grammy Award winner “Weird Al” Yankovic’s 14th studio album, Mandatory Fun, debuted at #1 on the Billboard Top 200, Digital Albums and Comedy charts, selling just under 104,000 units in its first week. This marks a personal first week sales best and first #1 album debut for Yank
Continue Reading →

Programmatic Buying Delivers Efficient Awareness, Ticket Sales

Programmatic Buying Drives Awareness, Ticket Sales
TEC Direct Media generated awareness to local markets with a digital programmatic buy.
Continue Reading →