Challenge For over ten years, almost all of the marketing and advertising had been managed in-house for Haunted Holdings. Radio partnerships were in place, outdoor media secured in key locations, SEM and SEO already tuned up. However, the fan base was shifting to digital media chann
Multi-Grammy Award winner “Weird Al” Yankovic’s 14th studio album, Mandatory Fun, debuted at #1 on the Billboard Top 200, Digital Albums and Comedy charts, selling just under 104,000 units in its first week. This marks a personal first week sales best and first #1 album debut for Yank
Turn Blue is the second Black Keys album release for which TEC Direct Media has provided media planning & buying services. The agency also provided these services to support the release of El Camino in 2011. The Black Keys’ eighth studio album debuted at number one in the
Challenge Anchor Bay Entertainment was seeking to support both the theatrical and DVD/Blu-ray releases of In The Blood, with media to drive theater ticket and disc sales respectively. Solution TEC Direct Media offered up a digital and television media solution. By applying its TECx a
Challenge The 2014 Milwaukee Auto Show needed a cost-effective method to drive pre-event ticket sales. Solution This event presented the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to it’s full potential. By setting up various tracking tags t
When promoting Being Human Season 3, we switched from our strategy of TV for seasons 1 and 2 to Digital Video. Due to the phenomenal performance we have seen on other home entertainment projects, we recommended TECVu. Our proprietary digital video solution was the perfect technology t
The soundtrack to "Inside Llewyn Davis, " the movie written and directed by Academy Award winners Joel and Ethan Coen and produced by Scott Rudin and Joel and Ethan Coen, was released by Nonesuch Records one month prior to the film's theatrical release. The film stars Oscar Isaac, Car
Jason Aldean's concert film captures the superstar throwing a massive bash at the University of Georgia's Sanford Stadium, the first-ever concert to be held at the football field. More than 66,000 fans showed up to welcome their hometown hero.
John Legend returns after five years with his much-anticipated fourth solo album, "Love in the Future". Taking R&B/soul to the next level, Legend creates an immersive experience about romance, love, hope, commitment and optimism.