TEC Direct Media
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TEC Drives Streams with Global Outdoor Campaign

Miami_JBalvin_Boat
Label client, Universal Music Latino, was looking to raise widespread awareness and drive streams of the June 2019 release of J Balvin and Bad Bunny’s collaborative album, Oasis. TEC Direct Media was tasked with planning and executing high impact outdoor advertising across the globe.
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Music’s Best Media

Over the last several years we’ve managed ad campaigns for emerging artists to Grammy winners. We celebrate the success of our label clients with every stream, view, #1 single or top selling album. Media, much like music, is going through its own evolution. And even with so much chang
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Increasing Awareness Using Cross-Channel Tactics for Social Cause

Be Fair Be Vegan Vigil
Goal:  Our mission was to activate, engage and educate Seattle through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality and the end of all animal use.   Tactics: We combined online and offline media to generate local buzz in S
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OOH Activation Strategy Drives Online Engagement

#thequeenisdead
Overview: Rhino Records hired TEC Direct Media to help promote the newly remastered and expanded version of The Smiths’ “The Queen is Dead: Deluxe Edition” in a creative and unique way, utilizing outdoor media. The goal was to reach hardcore fans of The Smiths, drive online engagement
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Driving Sales/Streams With Cross Media Support

How we drove streams & sales of Interscope Records’ La La Land original motion picture soundtrack with cross media planning and buying. OBJECTIVE: As one of the most celebrated movies and soundtracks of all time, La La Land‘s Oscar Award winning soundtrack was a major
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Music Marketing: A Few Favorite Campaigns

Music Marketing
With the Grammy and Oscar award ceremonies around the corner, we were reminded of all the great music & entertainment campaigns we’ve had the privilege to work on over the last year. We’re celebrating our success using the most effective, targeted video, audio and display inventor
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Driving Ticket Sales & Tune In For SLS Nike SB World Tour

Driving ticket sales for SLS.
Founded by pro skateboarder Rob Dyrdek in 2010, Street League Skateboarding (SLS) was created to foster growth, popularity, and acceptance of street skateboarding worldwide.  Since then, SLS has evolved to become a platform that serves to excite the skateboarding community, educate bo
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Cross Platform Campaign Drives Tune-In for AOL On

cross platform plan drives tune-in for AOL On Connected.
AOL On was gearing up to launch its first ever original, long-form, digital series, CONNECTED.  The innovative docu-drama series captures American life through the eyes of six extraordinary New Yorkers, filmed and told by the characters themselves.  With a previous track record of suc
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Street League Skateboarding Nike SB Super Crown World Championship

Street League Skateboarding selected TEC Direct Media to provide media support for its 2014 SLS Nike SB World Tour—featuring new stops in Chicago and Los Angeles—as well as the first-ever SLS Pro Open season kick-off event.  Following its inaugural season with presenting partner Nike
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Sony Music Nashville – Music To Fly By

Consumer Engagement
One of our recent and most well received programs is the security tray advertising program at Nashville's BNA International Airport. This innovative media platform provides an effective and exclusive engagement experience for air travelers in the Nashville, TN region. The key benefit
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