TEC Direct Media
 - TEC Direct

Increasing Awareness Using Cross-Channel Tactics for Social Cause

Be Fair Be Vegan Vigil
Goal:  Our mission was to activate, engage and educate Seattle through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality, humane farming and the end of all animal use.   Tactics: We combined online and offline media to generate
Continue Reading →

Multi-Channel Video Strategy Drives EST Downloads

OBJECTIVE: Our objective was to drive Electronic Sell-Through downloads of the movie “Bad Santa 2” during the two weeks following its digital release. SOLUTION: We utilized a multi-channel video strategy to reach our core M25-34 demographic and drive EST downloads. We focused on :15 a
Continue Reading →

Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low cost way to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
Continue Reading →