TEC Direct Media
 - TEC Direct

Digital Strategy Drives Streams and Sales

AintTooProud_Art
Goal: Streams and Sales Our label client, Universal Music Enterprises, wanted to increase awareness and drive streams and sales of the Original Broadway Cast Recording, Ain’t Too Proud — The Life and Times of The Temptations. The musical follows The Temptations’ extraordin
Continue Reading →

Increasing Awareness Using Cross-Channel Tactics for Social Cause

Be Fair Be Vegan Vigil
Goal:  Our mission was to activate, engage and educate national & international markets through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality and the end of all animal use.   Tactics: We combined online and offline medi
Continue Reading →

Multi-Channel Video Strategy Drives EST Downloads

OBJECTIVE: Our objective was to drive Electronic Sell-Through downloads of the movie “Bad Santa 2” during the two weeks following its digital release. SOLUTION: We utilized a multi-channel video strategy to reach our core M25-34 demographic and drive EST downloads. We focused on :15 a
Continue Reading →

Low Cost Media Strategies That Help Emerging Brands

Overview: Leveraging an active social media profile with paid media is an efficient and low cost way to boost awareness and generate engagement for emerging brands and artists.  Take for example, our label client, country pop artist, Chris Lane. Campaign: Our objective was to generate
Continue Reading →