By Heidi Mader
TEC. We all know what it stands for – Target, Engage, Convert. In all honesty, it could also mean Tackling Extra Crazy. But, it’s not the bad kind of crazy. It’s the kind of crazy that makes you excited about waking up in the morning to see which projects will come under your belt. It’s the kind of crazy that teaches you to be held accountable because that’s how important you are to the team. It’s the kind of crazy that allows you to learn one-on-one about a fast-paced, “every day is unpredictable” career. It’s the kind of crazy that helped me realize that media is what I want to do for the rest of my life.
As my internship comes to an end, I can’t help but notice several new intern candidates coming in for interviews. I sit at my desk feeling overwhelmed, amazed, privileged (and a million other emotions) with the fact that I was the chosen one for this current position. I recall my first day. I literally walk through the front door when the President greets me and says we’ve just been given the green light to manage a major out of home media campaign for Jay Z’s new release 4:44 (now certified Platinum). Imagine stepping into your first day and immediately helping the team secure high profile space in Times Square, Ogilvie Station and other billboards in New York, Chicago, Washington D.C., Boston and Atlanta. It only took me one day to realize that I had the greatest internship I could have asked for.
Interested in being an intern at TEC Direct Media? You need to read up on media planning and study before even filling out an application. On a daily basis I got to work around all major media channels. For example, I optimized online campaigns by analyzing CPM, cost, flight dates and CTR.
Based on calculations, I worked with the team to adjust and make the best decisions to gain optimal results for our clients. You cannot be afraid of picking up the phone and talking to the media reps at Disney or coordinating broadcast information and updates. The beauty of it all was that I got to work with everyone. I spent most days one on one with a Media Strategist (Kent) or Media Buyer (Victor). Not only were they amazing people to work with but they answered all the millions of daily questions I had for them. Some days, I even got to work one-on-one with the president of TEC Direct. How often can you say that you got to work side-by-side with the president of a media agency working with big name clients? There was not a day that passed where I didn’t feel important.
There’s no doubt that I received bountiful, useful information that set me up to be the best media planner and buyer after college. Working with TEC Direct’s media team and prestigious clients also allowed me to be part of some TEC Direct milestones. I helped manage one of TEC Direct’s largest OOH campaigns, placed (and then saw) an All-American Rejects TV commercial and we ran our first international media campaign in Milan, Italy for a new music release. At the rate they’re going, I believe even more prestigious clients will be coming their way. I’m more than thankful for the valuable, unique and one-of-a-kind experience TEC gave me. I’m excited to see the road ahead for my career in media and the amazing achievements of TEC Direct Media.