If your goals include driving specific consumer actions such as downloading an app, streaming content, ticket sales, form fills or other RFIs, it’s worth understanding the benefits of paid social and how it could be (if it’s not already) a foundational part of your marketing strategy.

Knowing how to allocate your marketing resources ultimately depends on your goals. When it comes to increasing brand awareness in particular, certain types of digital media fare better than others. Brand awareness has a different dynamic than specifically trying to attract, let alone

These days, the world is more connected than ever due to the ever-growing presence of social media. Facebook, Twitter, Instagram, and many other social media platforms play a huge role in everyday life, helped even more by their overwhelming accessibility on computers, tablets, and mo