Media Brief

Step 1 of 14

Let's Get Acquainted

Are you an existing client of TEC Direct Media?*

Yes

Nice to meet you. May we ask how you found us?

Please let us know, who referred you? We'd like to thank them.

Now we're really curious. Can you share some details?

Select the type of organization you represent:*

Agency

Brand

Music or Entertainment Co.

Other

Contact Details

We’re looking forward to learning more about your project. But before we get into those details, please share your contact information below.

Welcome back! Please share your contact information below so we ensure what we have on file is up-to-date.

Your Name*

First Last

Email*

Phone*

Please enter country code if outside the U.S.

Please enter the name of your organization:*

Please enter the name of the music label or company you represent:*

Your Project

Thank You. Please tell us about your project.

Who is the client or prospect that you need media for?*

What is the product or service you wish to advertise?*

What is the brand name or title of the product?

Thank you. Please tell us about your upcoming release, .

Artist

Title / Release*

Release Date*

MM slash DD slash YYYY

What is the product or service's URL?

Campaign Goals

Campaign goals are tied to business results and help us all focus on what success looks like overall. For example, a campaign goal could be to incease brand awareness, drive website traffic, generate leads, or boost sales.

, in your own words below, what are your campaign goals?*

We’ll ask you to select KPIs on the next page. What do you want to accomplish with this campaign?

How will you measure the success of your campaign? Please choose from the list of KPIs below. (Select all that apply.)*

Brand Awareness (e.g., impressions, reach)

Views (video campaigns such as YouTube or CTV)

Streams (particularly relevant for music marketers).

Lead Generation (e.g., form submissions, downloads)

Website Traffic (e.g., total visits, unique visitors, page views)

Engagement (e.g., likes, comments, shares)

Return on Ad Spend (ROAS. The revenue generated from every dollar spent on advertising)

Conversion Rate (% of people who complete a desired action such as form fill or purchase)

Cost Per Acquisition (CPA. The cost associated with acquiring a new customer)

Return on Investment (ROI. The profitability of marketing campaigns)

Click-Through Rate (CTR. The % of people who were served an ad and clicked on it)

My KPI is not mentioned here

Describe your KPI(s):*

Who are you trying to reach?

Thanks for sharing that, it’s really helpful. Please tell us as much as you can about the type of people you’re trying to reach.

Describe your ideal customer profile or persona:*

(Such as lifestyle, behavior, likes, wants, needs)

Who are some similar artists?

What is the primary target demo?*

Where do you want to advertise?*

Local (US Markets)

National (Total US)

International

Any key markets we should consider?*

What countries and/or cities should we consider?*

Who are your competitors?

Identifying competitors is crucial in media planning. Understanding their strategies, ad placements, messaging, and audience segment’s engagement can help us identify opportunities.

Who are your client's competitors?

Knowing who your client’s competitors are is crucial in media planning. Understanding their strategies, ad placements, messaging, and audience segment’s engagement can help us identify opportunities.

Let's Talk About Your Budget

Please enter the media budget you'd like us to work with.*

NOTE: If you don’t have a budget, please provide a range for us to get started with, e.g., $50-100k.

Key Dates and Deadlines

When do you want your media campaign to start?*

MM slash DD slash YYYY

If unsure, please provide an estimated start date.

Is there a firm end date for the campaign?*

Yes, there is a firm end date.

No firm end date.

What's the end date?*

MM slash DD slash YYYY

Media campaign end date.

Are there any promotional / publicity efforts you can share with us?

Let's Consider Your Creative

Which creative formats may we consider including in your media plan?*

Video

Audio

Display

Are there any must-have media channels you would like us to include?*

Search Engine Marketing / SEM

Paid Social Media

Other Digital

Outdoor

Connected TV

Radio

Streaming Audio

Many of our clients either produce creative in-house or use an outsourced partner. Will you need help with any creative production? If so, please explain below.

If not, please proceed to the next group of questions.

I need help producing the following creative units:

We're Almost Done

May we place our retargeting pixel on your website to improve campaign performance?*

Yes

Maybe

A retargeting strategy is helpful in most digital campaigns.

May we have read-only access to Google Analytics?

Yes

What are your reporting preferences?

How would you like to be informed of campaign progress/performance (select all that apply)?*

Phone/Zoom/Teams Call

Online Dashboard

How often would you like to receive campaign updates (select all that apply)?*

Weekly

Bi-Weekly

Monthly

End of Campaign

And last, but not least…

Anything else you want us to know, ?

By what date would you like to receive our media plan/proposal?*

MM slash DD slash YYYY

Your Campaign Begins Here.

Let's Get Acquainted

Contact Details

Your Project

Campaign Goals

Who are you trying to reach?

Let's Talk About Your Budget

Key Dates and Deadlines

Let's Consider Your Creative

We're Almost Done

What are your reporting preferences?

And last, but not least…

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