Media Brief

Step 1 of 11

Who Are You?

Select the type of company you represent:

Music or Entertainment Co.

Emerging Brand

Agency

Other

Label / Company*

Company Name*

Tell us about yourself

Your Name*

First Last

Email*

Phone*

Where did you hear about us?

Who referred you?

We’d like to thank them.

Tell us about your project

Who is the client or prospect that you need media for?*

What is their product or service?*

Product or Service*

Upcoming Release

Artist*

Title / Release*

Release Date*

MM slash DD slash YYYY

What are your campaign goals?*

Awareness (Reach)

Consideration (Traffic, App Installs, Video Views, Lead Gen, Community Interaction)

Conversion

Estimated Budget*

Proposal Date*

MM slash DD slash YYYY

What date would you like to see a proposal from us?

Let's talk about media strategy

What’s the Primary Target Demo?*

Please tell us as much as you can about the type of people you’re trying to reach:*

(lifestyle, behavioral, likes, wants, needs)

Where do you want to advertise?*

Local (US Markets)

National (Total US)

International

Any key markets we should consider?*

What countries and/or cities should we consider?*

Key dates and deadlines

When do you want your media campaign to start?*

MM slash DD slash YYYY

Is there a firm end date for the campaign?

Yes, there is a firm end date.

What's the end date?*

MM slash DD slash YYYY

What other promotion / press can you share with us?

About your competitors

Who are your competitors?

Who are some similar artists?

Who are your client's competitors?

Media strategy details

Which creative formats can we consider including on your ad plan?*

Display

Video

Audio

What media types would you like us to consider?*

Search Engine Marketing / SEM

Paid Social Media

Other Digital

Outdoor

Radio

Questions Regarding Your Creative

Do you need help producing any creative units?

Yes

Maybe

Will you need multiple creative versions?

Yes

Maybe

(offers, retail tags, etc)

Please explain:*

Additional Questions

Does your team have the ability to place our retargeting pixel on desired landing page(s)?

Yes

Maybe

A retargeting strategy is helpful in most digital campaigns.

Will we be able to gain access to your socials, analytics and other platforms?

Yes

Maybe

(e.g. Spotify, FB/Insta, TikTok, etc)

What are your reporting preferences?

How would you like to be informed of campaign progress/performance?*

Phone/Zoom/Teams Call

Online Dashboard

Is there a particular day of the week we should provide your weekly report?*

And last, but not least…

Anything else you want us to know?

Your Campaign Begins Here.

Who Are You?

Tell us about yourself

Tell us about your project

Let's talk about media strategy

Key dates and deadlines

About your competitors

Media strategy details

Questions Regarding Your Creative

Additional Questions

What are your reporting preferences?

And last, but not least…

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