Media In The Moment Podcast

Media In The Moment

A podcast for marketing and advertising professionals. Each episode focuses on a media solution or trend in the advertising industry. We’ll drill down to the nuts and bolts and explain how brands can benefit. We’re answering your questions about the media landscape.

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Media In The Moment Episodes

Episode 4:

First-Party Data And Email Marketing Success

Are you using first-party data to share tailored content with your customers and prospects? A 40-year veteran of the direct-to-consumer marketing industry and president of ⁠PulseTV.com⁠, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.

Episode 3:

How to Drive E-Commerce with Amazon Data

Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce.  Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer.

Episode 2:

Is Podcast Advertising Worth It?

Is podcast advertising effective? Is it worth investing your media budgets in?  We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. Our Founder and President, Charles Fetterly, took a deeper dive to highlight what marketers need to know about podcast advertising and where it’s headed.