Media In The Moment with Chuck Fetterly
Join host and founder of TEC Direct Media, Chuck Fetterly, as he sits down with media and marketing professionals to discuss the latest trends, tips & tech.
Each episode focuses on a media solution or trend in the advertising industry. He'll drill down to the nuts and bolts and explain how brands can benefit.
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Episodes
Preparing for the Post-Cookie Landscape
In this solo episode of Media in the Moment, Chuck Fetterly discusses the significant shift in digital marketing following Google’s third postponement of third-party cookies’ deprecation in Chrome. Third-party cookies, crucial for tracking and personalizing ads, are being phased out in favor of privacy and data protection. This change prompts marketers to seek alternative strategies, such as investing in first-party data collection, contextual advertising, and emerging technologies like machine learning and AI for sophisticated ad targeting. Fetterly emphasizes the importance for marketers to adapt by enhancing their data collection methods, exploring new tech solutions, and preparing for a future of advertising that respects user privacy and complies with global regulations. [Show Notes]
In this episode of Media in the Moment, host Chuck Fetterly unravels the complex yet critical process of refining ad performance to achieve the best possible results. Discover how a blend of strategy and technical know-how can lead to highly targeted, engaging, and effective campaigns that not only boost click-through and conversion rates but also enhance brand visibility and media efficiency. [Show Notes]
How Do I Set A Media Budget for My Paid Media Campaign
Are you struggling to craft the perfect media budget for your advertising campaign? In this episode of Media in the Moment, host Chuck Fetterly dives into the complexities of setting a media budget for an advertising campaign. Covering a wide array of considerations including desired outcomes, creative formats, target audience demographics, geographic focus, device usage, optimal timing, and campaign duration, Chuck emphasizes the strategic nature of budget planning. He introduces key concepts such as reach and frequency, effective frequency, and how they influence budget decisions, alongside tools and software used in the industry. [Show Notes]
Media Strategy Checklist
First-Party Data and Email Marketing Success
Are you using first-party data to share tailored content with your customers and prospects? A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions. [Show Notes]
How to Drive E-Commerce with Amazon Data
Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer. [Show Notes]
Is Podcast Advertising Worth It?
Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. Our Founder and President, Charles Fetterly, took a deeper dive to highlight what marketers need to know about podcast advertising and where it’s headed. [Show Notes]
How Connected TV Fits Into The Media Mix
There’s been a lot of talk about Connected TV (CTV), especially since the pandemic. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy. [Show Notes]
