Media In The Moment
A podcast for marketing and advertising professionals. Each episode focuses on a media solution or trend in the advertising industry. We’ll drill down to the nuts and bolts and explain how brands can benefit. We’re answering your questions about the media landscape.
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Media In The Moment Episodes
Episode 4:
First-Party Data And Email Marketing Success
Are you using first-party data to share tailored content with your customers and prospects? A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.
Episode 3:
How to Drive E-Commerce with Amazon Data
Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer.
Episode 2:
Is Podcast Advertising Worth It?
Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. Our Founder and President, Charles Fetterly, took a deeper dive to highlight what marketers need to know about podcast advertising and where it’s headed.
Episode 1:
How Connected TV Fits Into The Media Mix
There’s been a lot of talk about Connected TV (CTV), especially since the pandemic. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.
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Let’s put these insights into action so we can Target, Excite, and Connect with your customers!
