Media In The Moment Podcast

Media In The Moment

A podcast for marketing and advertising professionals. Each episode focuses on a media solution or trend in the advertising industry. We’ll drill down to the nuts and bolts and explain how brands can benefit. We’re answering your questions about the media landscape.

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Media In The Moment Episodes

Episode 3: How to Drive E-Commerce with Amazon Data

Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer.

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Episode 2: Is Podcast Advertising Worth It?

Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. Our Founder and President, Charles Fetterly, took a deeper dive to highlight what marketers need to know about podcast advertising and where it’s headed.

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Episode 1: How Connected TV Fits Into The Media Mix

There’s been a lot of talk about Connected TV (CTV), especially since the pandemic. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.

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Ready to put these insights into action?

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Our
Clients Say

I cannot speak more highly of TEC Direct Media. They are not only consummate professionals, but are also communicative, transparent, and inventive. We use TEC Direct Media for all of our paid media needs and I would recommend them to anyone in need of these services.

— Round Hill Records

Great leadership and people from top down...everyone I've ever dealt with at TEC - they are top notch.

— Fantasy Records

TEC Direct is our go-to partner for planning all our OOH and TV campaigns. They turn around availability, options and out-of-the-box ideas at lightning speed and client-ready formats. We couldn’t do it without them!

— MWW

TEC Direct does an outstanding job with execution and keeps our agency updated with the newest trends and opportunities in the digital space. They are the partner you are searching for when it comes to brainstorming various strategies. They created a self-funding campaign for our new brand in just 4 weeks.

— Immotion Studios

TEC Direct Media is always very flexible and willing to make on-the-fly changes when needed in order to get the most out of each of my projects. We saw an increase in sales during our last campaign period so, mission accomplished!

— Universal Music Enterprises

I have always been impressed with TEC Direct's consistent reporting throughout the life of a campaign and after. It's nice to know where our money is making an impact and in what ways; TEC Direct Media does the analysis for me!

— Capitol Records Nashville

A heartfelt thank you to you all for helping make James Taylor's "Before This World" debut at NUMBER ONE at Billboard! It’s his first #1 ever in his career. We really appreciate all your hard work; you are an integral part of the album’s success.

— Concord Music Group

Their media expertise in big events and entertainment immediately helped drive growth in ticket sales as well as viewership of our televised special. They are a trusted adviser and part of our continued success.

— Street League Skateboarding

We are almost done with this tour and we couldn’t have done it without y’all. I was just commenting that our ticket sales have picked up nicely. Thank you so much!

— Triple 9 Management

TEC Direct Media is extraordinarily adaptive and predictive, delivering an abundance of market insight and data-driven results.

Media In The Moment Podcast