Media In The Moment Podcast

Media In the Moment Podcast

Media In The Moment

with Chuck Fetterly

Join host and founder of TEC Direct Media, Chuck Fetterly, as he sits down with media and marketing professionals to discuss the latest trends, tips & tech.

Each episode focuses on a media solution or trend in the advertising industry. He’ll drill down to the nuts and bolts and explain how brands can benefit.

Subscribe On Your Favorite Platform:

Amazon Music
Apple Podcasts
Pocket Casts



First Party Data and Email Marketing Success

Are you using first-party data to share tailored content with your customers and prospects? A 40-year veteran of the direct-to-consumer marketing industry and president of ⁠⁠, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions. [Show Notes]

How to Drive E-Commerce with Amazon Data

Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce.  Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer. [Show Notes]

Is Podcast Advertising Worth It?

Is podcast advertising effective? Is it worth investing your media budgets in?  We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. Our Founder and President, Charles Fetterly, took a deeper dive to highlight what marketers need to know about podcast advertising and where it’s headed. [Show Notes]

How Connected TV Fits Into The Media Mix

There’s been a lot of talk about Connected TV (CTV), especially since the pandemic. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy. [Show Notes]


Let’s put these insights into action so you can Target, Excite, and Connect with your customers!

Our Clients Say

Fantasy Records
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"Great leadership and people from top down...everyone I've ever dealt with at TEC - they are top notch."
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"TEC Direct is our go-to partner for planning all our OOH and TV campaigns. They turn around availability, options and out-of-the-box ideas at lightning speed and client-ready formats. We couldn’t do it without them!"
Immotion Studios
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"TEC Direct does an outstanding job with execution and keeps our agency updated with the newest trends and opportunities in the digital space. They are the partner you are searching for when it comes to brainstorming various strategies.  They created a self-funding campaign for our new brand in just 4 weeks."
Round Hill Records
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"I cannot speak more highly of TEC Direct Media. They are not only consummate professionals, but are also communicative, transparent, and inventive. We use TEC Direct Media for all of our paid media needs and I would recommend them to anyone in need of these services."
Croshal Entertainment Group
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"TEC is instrumental to many of the projects at Croshal Entertainment Group and the achievements of our clients! We love working with them, they are professional and personable. We are so grateful to have a continuing relationship with Chuck and his staff members. We HIGHLY recommend their expertise to anyone who is looking for an advertising company that is also hands on through the entire process."
Universal Music Enterprises
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"TEC Direct Media is always very flexible and willing to make on-the-fly changes when needed in order to get the most out of each of my projects. We saw an increase in sales during our last campaign period so, mission accomplished!"
Capitol Records Nashville
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"I have always been impressed with TEC Direct's consistent reporting throughout the life of a campaign and after. It's nice to know where our money is making an impact and in what ways; TEC Direct Media does the analysis for me!"
Concord Music Group
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"A heartfelt thank you to you all for helping make James Taylor's "Before This World" debut at NUMBER ONE at Billboard!  It’s his first #1 ever in his career.  We really appreciate all your hard work; you are an integral part of the album’s success."
Street League Skateboarding
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"Their media expertise in big events and entertainment immediately helped drive growth in ticket sales as well as viewership of our televised special.  They are a trusted adviser and part of our continued success."
Triple 9 Management
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"We are almost done with this tour and we couldn’t have done it without y’all.  I was just commenting that our ticket sales have picked up nicely.  Thank you so much!"
Health and Beauty Product
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"TEC Direct Media is extraordinarily adaptive and predictive, delivering an abundance of market insight and data-driven results."
Rhino Entertainment
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"Their media expertise in big events and entertainment immediately helped drive growth in ticket sales as well as viewership of our televised special. They are a trusted adviser and part of our continued success."

We plan and buy media for agencies, brands, and artists so they can generate awareness, acquire new customers and drive sales. 



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