Client:
Agency of Record for the Milwaukee Auto Show
Strategy:
This event was the perfect opportunity for TEC Direct Media to utilize its digital buying platform, TECX, to its full potential.
By setting up various tracking tags to re-target “high-interest” users, focusing impressions only on the event location, and utilizing 3rd-party audience segments, TEC Direct Media’s buyers were able to quickly identify more valuable ad inventory and improve conversion to sale.
Results:
Overall, the 2014 Milwaukee Auto Show campaign was a huge success! The buyers achieved a rock-bottom CPM, generated hundreds of ticket sales, and delivered an estimated 50% ROI.
