Client
TY KU was an emerging brand and company based on the principle of sharing. Its founders spent years researching the best sake breweries and spirit distilleries in Japan with the desire to share the honored secrets of the purest beverages on the planet with the West. TY KU seeks to bring the best of Japan to the U.S., aiming to have consumers discover TY KU, experience a better way to drink, and share on with their friends and loved ones.
When TY KU Premium Sake & Spirits wanted to launch their first-ever national television advertising campaign (the first in the U.S. for any sake brand) the goal was to increase brand awareness and engagement with consumers.
Solution
TEC Direct created a strategic media plan for TY KU including placements on TV, Online and Out-of-Home to launch the “Share On” campaign. The creative included a call-to-action driving viewers to visit www.trytyku.com for a chance to win a trip for two to “Share a Night” with TY KU brand co-owner, Grammy Award-Winning artist and judge on NBC’s hit show The Voice, CeeLo Green. Green also starred in the advertising creative.
Results
Sales figures following the campaign confirmed TY KU was the fastest-growing sake brand.
Visit TY KU’s website, www.trytyku.com, for more information and to find a location near you to try their array of Asian spirits such as their high quality Sakes, Citrus Liqueur and Soju.
