TY KU Premium Sake & Spirits launched their first-ever national television advertising campaign in February 2013 (the first in the U.S. for any sake brand) to increase brand awareness and engage with their consumers. TY KU is the fastest growing sake brand, with sales exceeding aggregate 750 bottles, according to 2012 Nielsen data.
TY KU is a company based on the principle of sharing. Its founders spent years researching the best sake breweries and spirit distilleries in Japan with the desire to share the honored secrets of the purest beverages on the planet with the West. TY KU seeks to bring the best of Japan to the U.S., aiming to have consumers discover TY KU, experience a better way to drink, and share on with their friends and loved ones.
TEC Direct created a strategic media plan for TY KU including placements on TV, Online and Out-of-Home to launch the “Share On” campaign. The creative included a call to action driving viewers to visit www.trytyku.com for a chance to win a trip for two to “Share a Night” with TY KU brand co-owner, Grammy Award-Winning artist and judge on NBC’s hit show The Voice, CeeLo Green. Green also stars in the advertising creative.
Visit TY KU’s website, www.trytyku.com, for more information and to find a location near you to try their array of Asian spirits such as their high quality Sakes, Citrus Liqueur and Soju.