Media In The Moment: Episode 4
First-Party Data and Email Marketing Success
Using first-party data in your email marketing can increase conversions and build trust with your customers.
What is first-party data? According to CRM company Hubspot, “first-party data is data your company has collected directly from your audience, whether customer, site visitors, or social media followers.” You can use this data to share content tailored specifically to your customers’ and prospects’ preferences. For example, with email marketing.
A Conversation with a Direct-to-Consumer Entrepreneur
Chuck Fetterly interviews Jaffer Ali, president of PulseTV.com, a direct-to-consumer e-commerce company. Ali has been in the direct-to-consumer business for 40 years. In 1998, he shifted from primarily using short-form direct-to-consumer TV advertising, to the internet, discovering email marketing as an advantageous form of advertising. Today, his company publishes newsletters with nearly 900,000 opt-in subscribers.
In this episode, Ali shares what his experience has taught him about first-party data and email marketing:
First-Party Data with Email Marketing
We discuss the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions. [07:12]
Building Email Lists
One way to build an email list is to identify your website visitors — not just cookie data, but the actual person. Jaffer explains how he does this. [12:35]
Email Marketing Strategies for Loyal Customers
Many marketers are justifiably afraid of annoying their customers and want to know how often is too often to send emails. Learn how to find the “sweet spot.” [15:03]
Marketers will want to listen, whether they’re just getting started or have been using email marketing for years, as we discuss:
– The Pros and Cons of Using Email Service Providers for Email Marketing [17:03]
– Email Marketing Compliance and Best Practices [22:59]
– Exploring Email Marketing Strategies: Open Rates, Content and Conversion Rates [24:21]
- A Basic Definition of First Party, Second Party & Third Party Data
- CAN-SPAM Act: A Compliance Guide for Business
- Media Post-Email Insider
- Advertising in a Cookie-less World
Our 20+ years of experience buying all media types informs every campaign we plan and execute. We’re happy to connect and answer any questions you have. Our goal is always to find the most effective solution for your situation.
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