CLIENT:
INTERSCOPE RECORDS
A Star is Born (Soundtrack)
STRATEGY:
Our label client, Interscope Records, released the soundtrack for the Warner Brothers feature film, A Star is Born, concurrent with the film’s release date. In addition to national radio and digital media placements, TEC Direct Media secured highly visible outdoor units and high profile TV programs and award shows in key local markets. Placements surrounded the soundtrack’s release date to drive streams and downloads of the soundtrack, building on the awareness garnered from publicity for the feature film.
RESULTS:
According to Nielsen, “A Star Is Born posted the biggest week for a soundtrack in three and a half years, with a debut of 231,000 equivalent album units earned. The set is the second best-selling album of 2018, with sales exceeding 700,000 and has surpassed 1.1 million in album equivalent consumption when including track sales and on-demand audio stream equivalents.”
The soundtrack features original songs by Lady Gaga and her co-star and film’s director, Bradley Cooper, and remained at No. 1 on the Billboard 200 Chart during its first three weeks.
RIAA has certified this release as 2X Multi-Platinum.