THE SMITHS – The Queen is Dead
In a creative and low cost unique outdoor campaign, we purchased bus bench inventory in strategically chosen locations throughout Los Angeles. The bench creative displayed the title of each song from the release with the hashtag #thequeenisdead. TEC Direct Media then managed each placement so the creative was installed in the order of how the songs appear on the album, appealing to hardcore fans of The Smiths.
The campaign became a huge success as it generated conversations online across multiple social channels. Fans shared pictures on social media, subscribed to The Smiths’ social media feeds and were even asking where they could find specific titles so they could take selfies with their favorite song titles.
The campaign was a perfect example of how properly executed OOH initiatives can drive online activation.
— Francisco Mendoza (@Francisco_Marr) October 29, 2017
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