Mobile Ad Campaign Extends Reach and Generates Results

Goals:

Reach young, tech-savvy female country fans.

CLIENT  

SONY MUSIC
CAM – Untamed

STRATEGY:

The plan reached Cam’s potential fan base by running display and rich media mobile ads across female and music-skewing mobile web and in-app ad inventory.  We layered on first  and third party data, to specifically target female, country music enthusiasts within specific age groups. 

We  served custom creative for iTunes & Google Play users by targeting the mobile consumer’s operating system and then optimized toward the stronger performing OS. Our team also optimized performance daily identifying stronger content, creative and targeting segments.  

Mobile Ad Campaigns That Generate Results

RESULTS:

The mobile campaign delivered a click through rate (CTR) three times higher than the industry average.  We also identified specific audience groups and lifestyles that were highly engaged.  Those can now be leveraged on future campaigns.  Untamed was certified Gold by RIAA.  

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