Background:
A full service marketing & communications agency representing two large health insurance brands partnered with TEC Direct Media to activate several DRTV campaigns. The goal was to drive lead generation among seniors in key markets during the open enrollment period.
Solution:
Our solution was to create a local DRTV program that inspired seniors to search and/or call to seek information about affordable health insurance options. A key component to our strategy was the ability to monitor media placement and track response on a daily basis. Our proprietary platform, M3D, provided this capability and afforded full broadcast attribution of call data to media placement. Through this strategy we were able to maximize lead generation and boost the clients’ ROI.
Results:
The media campaigns generated lead volume which converted to enrollments exceeding our clients’ goals. We also identified key insights to help improve campaign performance in the future.
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