Do you use 12 hours of media a day? There’s a good chance you do.
Although the amount of consumers’ total media consumption has reached its peak, time spent with digital media continues to rise slightly year-by-year. A portion of digital’s gain derives from digital audio due to the adoption of podcasts and smart speakers. Want to learn specifically about why podcast advertising is getting so much attention? Read more on our blog post about it here.
Are you using your mobile device more than you are watching TV?
Reports indicate that for the first time this year, US consumers are projected to spend more time using their mobile devices than watching TV. While consumer usage has shifted more to mobile, chances are your target audience may still be consuming content via both TV and mobile. Analyzing where your consumer is spending his/her time can help you adjust media investment levels and increase your reach and ROI.
Who are the social media leaders? How is time spent with each social platform changing?
The real question – does your consumer fall in line with these social media trends? Ultimately, the biggest change in time spent is with Facebook and Instagram. It’s clear that while Facebook is slightly decreasing, user’s time spent with Instagram is increasing. Having a social presence on the right platform for your company, product or service is important when increasing brand awareness and engagement. Are the social channels you utilize allowing you to reach your business goals or is it time to reevaluate?
Staying up-to-date on the latest trends in consumer’s media consumption is the key to creating success for your product and/or service. When done successfully, you can become one step closer to targeting your audience and generating results.