CLIENT:
BIG LOUD RECORDS
CHRIS LANE – Girl Problems
STRATEGY:
By leveraging an active social media profile with paid media, we built an efficient and low-cost media solution to boost awareness and generate engagement for the album, Girl Problems. We targeted existing Chris Lane fans and prospected for new fans, comprised mainly of Females 18-34.
We leveraged Chris’ Facebook page and Instagram account as a catalyst to generate targeted awareness for the upcoming release and spur organic growth of his fan base. We utilized video from his music video, Fix, to re-message fans of his page and to introduce his music to potential new fans.
RESULTS:
The plan over delivered on impressions while also generating thousands of actions such as shares, clicks, likes, and comments. The campaign introduced Chris Lane’s release to a targeted audience and grew his social media following on both Facebook and Instagram.
The single “Fix” has been certified Gold by RIAA.
