OOH Activation Strategy Drives Online Engagement

CLIENT: 

RHINO RECORDS 
THE SMITHS – The Queen is Dead 

STRATEGY:

In a creative and low cost unique outdoor campaign, we purchased bus bench inventory in strategically chosen locations throughout Los Angeles.  The bench creative displayed the title of each song from the release with the hashtag #thequeenisdead.  TEC Direct Media then managed each placement so the creative was installed in the order of how the songs appear on the album, appealing to hardcore fans of The Smiths. 

RESULTS:

The campaign became a huge success as it generated conversations online across multiple social channels.  Fans shared pictures on social media, subscribed to The Smiths’ social media feeds and were even asking where they could find specific titles so they could take selfies with their favorite song titles.  
 
The campaign was a perfect example of how properly executed OOH initiatives can drive online activation. 

Want to learn how your results compare to the rest of the music industry and where you can improve? Click here to download our music industry marketing and advertising insights.