Building D2C Sales Channel for Emerging Personal Care Brand

Goals:

Increase direct to consumer sales on company website.

STRATEGY:

Media plans supported an emerging all-natural health & beauty brand with a paid digital media presence throughout the year. We targeted mothers between ages 25-34.

We utilized our programmatic solution “TECX,” which was an effective tool for this initiative. Using both digital display and pre-roll ad units programmatically we tested multiple targeting strategies and accessed first and 3rd party data to reach more qualified and in-market audiences.

Created paid digital media strategy to target likely consumers and drive them to purchase directly via D2C site.

RESULTS:

By optimizing the campaign daily we uncovered new potential target consumers, minimized media investment waste, and built a long term fully self-funded online sales channel for the client.

“TEC Direct Media is extraordinarily adaptive and predictive, delivering an abundance of market insight and data-driven results.”
– Natural Personal Care Brand