Media plans supported an emerging all-natural health & beauty brand with a paid digital media presence throughout the year. We targeted mothers between ages 25-34.
We utilized our programmatic solution “TECX,” which was an effective tool for this initiative. Using both digital display and pre-roll ad units programmatically we tested multiple targeting strategies and accessed first and 3rd party data to reach more qualified and in-market audiences.
By optimizing the campaign daily we uncovered new potential target consumers, minimized media investment waste, and built a long term fully self-funded online sales channel for the client.
“TEC Direct Media is extraordinarily adaptive and predictive, delivering an abundance of market insight and data-driven results.”– Natural Personal Care Brand