Building D2C Sales Channel for Emerging Personal Care Brand

Goals:

Increase direct to consumer sales on company website.

STRATEGY:

Media plans supported an emerging all-natural health & beauty brand with a paid digital media presence throughout the year.  We targeted mothers between ages 25-34. 

We utilized our programmatic solution “TECX,” which was an effective tool for this initiative. Using both digital display and pre-roll ad units programmatically we tested multiple targeting strategies and accessed first and 3rd party data to reach more qualified and in-market audiences. 

Created paid digital media strategy to target likely consumers and drive them to purchase directly via D2C site.

“TEC Direct Media is extraordinarily adaptive and predictive, delivering an abundance of market insight and data-driven results.”

– Natural Personal Care Brand

RESULTS:

By optimizing the campaign daily we uncovered new potential target consumers, minimized media investment waste  and built a long term fully self-funded online sales channel for the client.

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