Digital Media Drives Sales Pre/Post Release

Goals:

Raise awareness of Tears for Fears’ album, The Tipping Point, amongst existing and potential fans; drive views, streams, and sales during pre- and post-release.

CLIENT

Concord Music Group – Concord Records

SOLUTION

Our team recommended multiple digital media tactics utilizing video and display strategies to reach potential fans of Tears for Fears in the US. Since the duo’s last album was released almost 18 years ago, we included paid social throughout both phases where existing engagement was heavily taking place and leveraged our retargeting capabilities. Additionally, we employed video strategies across Connected TV and YouTube. CTV ensured we reached our defined target audience when and where they tuned into various video programming. Our video strategy on YouTube drove views and traffic to specific artist content.

Once the album was released, we incorporated a sales strategy to drive purchases on Amazon. We leveraged Amazon’s first-party data and provided full attribution information to the client.

Digital Media Drives Sales Pre/Post Release for Tears For Fears

RESULTS

The album reached No. 8 on the US Billboard 200 chart and was ranked No. 1 on Billboard’s Top Alternative & Rock Album chart.

The Tipping Point debuted at No. 1 on Billboard’s Top Album Sales chart.

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