CLIENT:
Global events company, N4XT Experiences, set out to elevate LAFW’s presence in Los Angeles. The recently acquired event was to be a showcase of L.A. Fashion & Beauty designers and brands. Physical and digital fashion experiences were planned for the event.
SOLUTION:
We designed and executed a digital media strategy teasing the event in key markets across the USA and abroad. Campaigns reached those interested in Fashion, High-End Fashion, and Fashion Weeks, as well as those following, and/or interested in, select fashion & beauty brands. We deployed several creative formats to reach target groups across the web, using behavioral and contextual targeting, as well as geotargeting, IP-targeting, and geofencing.
RESULTS:
Our media efforts resulted in over 26M impressions across paid social & digital display. The event reported over 250MM total people reached across social and digital, which included paid and organic results.
In addition to press coverage, the campaign received a lot of engagement and buzz across social media. This campaign was a great first effort and garnered several learnings to apply to future events.
