Global events company, N4XT Experiences, set out to elevate LAFW’s presence in Los Angeles. The recently acquired event was to be a showcase of LA Fashion & Beauty designers and brands. Physical and digital fashion experiences were planned for the event.
We designed and executed a digital media strategy teasing the event in key markets across the USA and abroad. Campaigns reached those interested in Fashion, High-End Fashion, and Fashion Weeks, as well as those following, and/or interested in, select fashion & beauty brands. We deployed several creative formats to reach target groups across the web, using behavioral and contextual targeting, as well as geotargeting, IP-targeting, and geofencing.
Our media efforts resulted in over 26M impressions across paid social & digital display. The brand reported over 250MM total people reached across social and digital, which included paid and organic results.
In addition to press coverage, the campaign received a lot of engagement and buzz across social media. This campaign was a great first effort and garnered several learnings to apply to future events.
“We are collectively thrilled with our reimagined relaunch of L.A. Fashion Week this past October and excited to continue building for 2023!”
Head of Global Partnerships