Video, audio & display
Digital content is everywhere. Today, almost every traditional medium has a digital cousin with a video, audio and/or mobile presence.
Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy. Our "Media In the Moment" agency podcast episode, "How Connected TV Fits Into the Media Mix" provides some insight.
The shift to digital listening has been on a steady, but slow, increase and was not expected to surpass linear sources until at least 2021. Disruptions in listening habits like the shift away from in-car and at-workplace listening to at-home listening, has accelerated this wave. "Why Digital Audio Advertising Makes Sense" illustrates how digital audio is being consumed on multiple devices and platforms. "Is Podcast Advertising Worth It?" goes deeper on this growing medium.
Paid social advertising continues to be attractive as social platforms invest in video sharing and e-commerce options to serve growing numbers of users. Our blog explores some of the benefits of paid social advertising that are attractive to our clients. You'll also want to check out "Why Paid Mobile Advertising Belongs in Your Media Strategy".
But no conversation about digital advertising would be complete without mentioning how we're preparing to help our clients in a cookie-less world. Learn what we're doing here.
You can get a sense of the work we do for our clients in this space in our case study on the soundtrack release for the Tony award-winning, hit Broadway musical, "Ain't Too Proud." It was an honor to work on this project.