Digital

Video, audio, display & paid social

We build digital media plans that target and engage consumers across multiple acquisition channels including programmatic, email, search, OTT, social, native and mobile using a variety of display, video and audio creative formats.
AintTooProud_Art

Digital Strategy Drives Streams and Sales

Our label client, Universal Music Enterprises, wanted to increase awareness and drive streams and sales of the Original Broadway Cast Recording, Ain’t Too Proud — The Life and Times of The Temptations. The musical follows The Temptations’ extraordinary journey from the streets of Detroit to the Rock & Roll Hall of Fame.  All 29 tracks featured on the original cast recording were of previous Temptation hits on Motown.

Featured Case Studies

Our objective was to drive awareness of Coco Goods’ products among in-market consumers and convert online traffic and engagement into direct purchases.
The eight-song collaborative album was a surprise release. TEC Direct Media planned and executed several strategic outdoor locations to deliver maximum reach and drive streams.
Create multi-media campaigns for international artist, Yoshiki, by driving views and traffic to specific artist content on YouTube, generating awareness of his Carnegie Hall performance and increasing Grammy voter consideration.
Our label client, Universal Music Enterprises, wanted to increase awareness and drive streams and sales of the Original Broadway Cast Recording, Ain’t Too Proud — The Life and Times of The Temptations. The musical follows The Temptations’ extraordinary journey from the streets of Detroit to the Rock & Roll Hall of Fame.  All 29 tracks featured on the original cast recording were of previous Temptation hits on Motown.

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