Video, audio & display
Digital content is everywhere. Today, almost every traditional medium has a digital cousin with a video, audio and/or mobile presence.
Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy. Our podcast, "How Connected TV Fits Into the Media Mix" provides some insight.
We also recently updated our "Digital Audio Refresher," illustrating how digital audio is being consumed by consumers on multiple devices and platforms.
You can get a sense of the work we do for our clients in this space by checking out our story below on the soundtrack release for the Tony award-winning, hit Broadway musical, "Ain't Too Proud."