Our client wanted to reach younger sports and Lady Gaga fans with strategic video placements. To reach the desired cord-cutting millennial audience, we ran pre-roll across various digital video streaming outlets.
Pre-roll units are far more impactful than linear TV, as they are non-skippable and enjoy a 100% share of voice (SOV). The streaming video outlets chosen were based off our target demographic of P18-34 and spanned across OTT, desktop, mobile, and tablet devices.
We significantly over-delivered on our impression goals for each streaming outlet and successfully boosted awareness of Lady Gaga’s halftime performance.
Her performance was among the most-watched of all time and considered one of the best halftime performances in the Super Bowl’s 51 year history.