How we drove streams & sales of Interscope Records’ La La Land original motion picture soundtrack with cross media planning and buying.
STRATEGY:
As one of the most celebrated movies and soundtracks of all time, La La Land‘s Oscar Award winning soundtrack was a major priority for our client, Interscope Records.
The film enjoyed a tremendous amount of buzz starting with its premiere through the various nominations it received, including “Best Original Score” and “Best Original Song”.
It was important to capitalize on the momentum of the film to promote the soundtrack with the film’s release and throughout awards season. TEC Direct Media utilized research and identified key markets, insertion dates and strategic programs that provided a more long term and consistent media presence versus a normal music release promotion. The plan used a mix of TV, terrestrial radio and outdoor media placements to provide significant reach and frequency of message against our target audience.
RESULTS
Placements were scattered throughout a three month flight, which kept the soundtrack top of mind with fans. As key programs, such as award shows, became available, TEC Direct Media acted quickly to leverage those opportunities and maximize exposure for the soundtrack.
RIAA has certified this release as Gold.
