CLIENT:
La La Land was one of the most highly anticipated films of the year, generating significant buzz from its festival premiere through awards season.
Interscope Records needed a media strategy that would support the soundtrack not only during the film’s release window but throughout the extended period of nominations, media attention, and award show appearances. The challenge was maintaining visibility over several months while capitalizing on new opportunities as audience interest continued to grow.
SOLUTION:
TEC Direct Media developed a cross-media campaign designed to extend the soundtrack’s visibility well beyond a traditional music release cycle. Using audience research and market analysis, the team identified priority markets, strategic timing opportunities, and high-impact media environments that aligned with key moments in the film’s awards journey.
The campaign combined television, terrestrial radio, and outdoor advertising to deliver broad reach and consistent audience exposure over a three-month period. As nominations, award shows, and high-profile media moments emerged, TEC adapted the plan to take advantage of new opportunities and keep the soundtrack front and center with consumers.
RESULTS:
RIAA Gold
Certified Soundtrack
500,000+ units sold
The sustained, cross-channel media strategy enabled the soundtrack to remain visible throughout a critical three-month awards season window, helping reinforce awareness as momentum for the film continued to build.
By maintaining a consistent market presence and leveraging major award-season moments, the campaign successfully supported soundtrack engagement, streams, and sales while keeping La La Land top of mind among entertainment audiences. The soundtrack ultimately achieved RIAA Gold certification, demonstrating the lasting impact of a strategic, long-term media approach.
