CLIENT:
UNIVERSAL MUSIC LATIN ENTERTAINMENT
J BALVIN and BAD BUNNY – Oasis
STRATEGY:
We planned and executed high impact outdoor advertising across the globe in strategic locations. Domestic and international placements included New York, Los Angeles, Miami, London, Paris, Milan, Melbourne, Stockholm, Hong Kong & Tokyo.
The eight-song collaborative album was a surprise release. The placements included a variety of bold outdoor media formats, such as the boat spectacular (floating digital billboard) that traveled along the coast of Miami where the album was recorded, a digital screen network throughout Paris’s metro station and New York City’s American Eagle digital spectacular in Times Square.
The creative used the album artwork coupled with a QR code driving consumers to the album’s Spotify page to drive engagement, streams, and downloads. The album features popular singles including, Qué Pretendes, Yo Le Llego and Cuidao por Ahí.
American Eagle Spectacular, Times Square, NY
Digital panel located in Milan Train Station
RESULTS:
Oasis debuted at #1 on Billboard’s US Top Latin Albums chart, the biggest streaming debut for a Latin album released, and at #9 on the all-genre US Billboard 200. It received RIAA certification for 2X Multi-Platinum.
