CLIENT:
TEC Direct Media partnered with the agency of record for an emerging consumer packaged goods (CPG) brand specializing in organic, single-source coconut products. The brand was expanding distribution and needed to increase visibility among health-conscious shoppers while driving measurable ecommerce sales through a major retail media network during a highly competitive growth phase.
SOLUTION:
TEC developed a targeted retail media strategy designed to reach high-intent consumers most likely to purchase organic and natural grocery products. Using predictive modeling and behavioral audience targeting, campaigns focused on shoppers with demonstrated interest in coconut products, organic beverages, and healthy lifestyle brands.
Digital display advertising was deployed across premium publishers and a major ecommerce platform, encouraging consumers to move directly from awareness to purchase. To improve performance, TEC implemented a sophisticated retargeting strategy using first-party shopping data to reconnect with consumers who had previously searched for, viewed, or purchased the client’s products.
Throughout the campaign, media investments were continually optimized toward sales conversions and improved return on ad spend (ROAS), allowing the program to scale efficiently as performance increased.
RESULTS:
The campaign successfully increased brand visibility among qualified in-market shoppers while driving measurable ecommerce sales through the retail media network. By combining audience targeting, first-party shopping data, and ongoing optimization, the program evolved into a sustainable, performance-driven sales channel that generated ongoing revenue while efficiently supporting continued media investment.
