Leveraging Purchase Data to Increase eCommerce Sales

Goals:

Drive awareness among in-market consumers and convert online traffic and engagement into direct purchases. 

Coco Goods Header

CLIENT:

The agency of record for an emerging CPG brand and manufacturer of single-source organic coconut products.

STRATEGY:

We utilized a combination of predictive modeling and behavioral targeting such as people who enjoy coconut products, organic beverages, and natural groceries. We ran digital display banners, across premium publishers and a major ecommerce website, featuring a clear call-to-action (CTA) to convince potential consumers to try out the products.

Additionally, we leveraged a robust retargeting strategy, using valuable first party shopping data to reach consumers who had previously searched, viewed, and purchased the manufacturer’s products within the last 30 – 90 days.

As the campaign progressed, we optimized to sales conversion and maximized the return on ad spend (ROAS).

RESULTS:

We created targeted awareness of the brand among potential in-market consumers and developed an ongoing self-funding sales channel.

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