CLIENT:
The agency of record for an emerging CPG brand and manufacturer of single-source organic coconut products.
STRATEGY:
We utilized a combination of predictive modeling and behavioral targeting such as people who enjoy coconut products, organic beverages, and natural groceries. We ran digital display banners, across premium publishers and a major ecommerce website, featuring a clear call-to-action (CTA) to convince potential consumers to try out the products.
Additionally, we leveraged a robust retargeting strategy, using valuable first party shopping data to reach consumers who had previously searched, viewed, and purchased the manufacturer’s products within the last 30 – 90 days.
As the campaign progressed, we optimized to sales conversion and maximized the return on ad spend (ROAS).
RESULTS:
We created targeted awareness of the brand among potential in-market consumers and developed an ongoing self-funding sales channel.
