TEC Direct Media
 - TEC Direct

Leveraging Purchase Data to Increase eCommerce Sales

Our Client:

The agency of record for an emerging CPG brand and manufacturer of single-source organic coconut products.

Our Goal:

Our objective was to drive awareness of the brand’s products among in-market consumers and convert online traffic and engagement into direct purchases.

Our Strategy:

We utilized a combination of predictive modeling and behavioral targeting such as people who enjoy coconut products, organic beverages, and natural groceries. We ran digital display banners, across premium publishers and a major ecommerce website, featuring a clear call-to-action (CTA) to convince potential consumers to try out the products.

Additionally, we leveraged a robust retargeting strategy, using valuable 1st party shopping data to reach consumers who had previously searched, viewed, and purchased the brand’s products within the last 30 – 90 days.

As the campaign progressed, we optimized to sales conversion and maximized the return on ad spend (ROAS).

Our Results:

We created targeted awareness of the brand among potential in-market consumers and developed an ongoing self-funding sales channel.

CPG Brand_Digital Banner

Digital Display Banner

CPG Brand_Google Search Screenshot

Google Search Ad

 

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