Label client, Universal Music Latin Entertainment, was looking to raise widespread awareness and drive streams of the June 2019 release of J Balvin and Bad Bunny’s collaborative album, Oasis. TEC Direct Media was tasked with planning and executing high impact outdoor advertising across the globe. Domestic and international placements included New York, Los Angeles, Miami, London, Paris, Milan, Melbourne, Stockholm, Hong Kong & Tokyo.
The eight-song collaborative album was a surprise release on June 28. TEC Direct Media planned and executed several strategic outdoor locations to deliver maximum reach and drive streams. The placements included a variety of bold outdoor media formats, such as the boat spectacular (floating digital billboard) that traveled along the coast of Miami where the album was recorded, a digital screen network throughout Paris’s metro station and New York City’s American Eagle digital spectacular in Times Square.
The creative used the album artwork coupled with a QR code driving consumers to the album’s Spotify page to drive engagement, streams, and downloads. The album features popular singles including, “Qué Pretendes, “Yo Le Llego” and “Cuidao por Ahí.”
Oasis debuted at #1 on Billboard’s US Top Latin Albums chart, the biggest streaming debut for a Latin album released in 2019, and at #9 on the all-genre US Billboard 200. It received RIAA Gold Certification on July 15.