Driving Streams with Global Outdoor Campaign

Goals:

Raise domestic and international awareness of J Balvin and Bad Bunny’s collaborative album, Oasis.  Drive downloads and streams.  

CLIENT:

UNIVERSAL MUSIC LATIN ENTERTAINMENT 
J BALVIN and BAD BUNNY – Oasis 

STRATEGY:

We planned and executed high impact outdoor advertising across the globe in strategic locations. Domestic and international placements included New York, Los Angeles, Miami, London, Paris, Milan, Melbourne, Stockholm, Hong Kong & Tokyo. 

The eight-song collaborative album was a  surprise release.  The placements included a variety of bold outdoor media formats, such as the boat spectacular (floating digital billboard) that traveled along the coast of Miami where the album was recorded, a digital screen network throughout Paris’s metro station and New York City’s American Eagle digital spectacular in Times Square. 

The  creative  used the album artwork coupled with a  QR code  driving consumers to the album’s  Spotify  page to drive engagement, streams, and downloads. The album features popular singles including,  Qué Pretendes,  Yo Le Llego  and  Cuidao por Ahí

American Eagle Spectacular, Times Square, NY 

Digital panel located in Milan Train Station 

J Balvin AE Board placement to drive downloads and streams of release.
American Eagle Spectacular, Times Square, NY
J Balvin Milan Train Station Screen placement to drive downloads and streams of release.
Digital panel located in Milan Train Station

RESULTS:

Oasis debuted at #1 on  Billboard’s US Top Latin Albums chart, the biggest streaming debut for a Latin album released, and at #9 on the all-genre US Billboard 200. It received  RIAA certification for 2X Multi-Platinum.

We plan and buy media for agencies, brands, and artists so they can generate awareness, acquire new customers and drive sales. 

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