The eight-song collaborative album was a surprise release. TEC Direct Media planned and executed several strategic outdoor locations to deliver maximum reach and drive streams. The placements included a variety of bold outdoor media formats, such as the boat spectacular (floating digital billboard) that traveled along the coast of Miami where the album was recorded, a digital screen network throughout Paris’s metro station and New York City’s American Eagle digital spectacular in Times Square.
The creative used the album artwork coupled with a QR code driving consumers to the album’s Spotify page to drive engagement, streams, and downloads. The album features popular singles including, Qué Pretendes, Yo Le Llego and Cuidao por Ahí.