CLIENT:
To advance its mission of promoting plant-based living, Be Fair Be Vegan, a national vegan advocacy organization, needed a media strategy that could reach people ready to learn, change, and take action. TEC Direct Media developed a targeted, multi-channel approach designed to increase awareness and inspire participation.
SOLUTION:
By focusing on high-intent audiences and meaningful touchpoints, the campaign successfully elevated visibility and drove measurable engagement. We combined online and offline media to work in unison within specific markets (domestic and international). Media was placed in coordination with local grassroots organizers to raise awareness and support special local events and vigils.
RESULTS:
Each campaign delivered high levels of awareness, website traffic, participation in vigils (pictured above), and other events, as well as local press mentions. Subsequent campaign performance continues to improve with creative messaging and the effective use of first-party data.
Be Fair Be Vegan (Seattle Campaign)
Want to learn more about the best types of digital media for brand awareness? Read our article on the Best Types of Digital Media for Brand Awareness.
